About Us


Delivering Expert Products Straight to Your Door

It was our rescue dog Tyler that started our interest in pet nutrition. We didn’t know precisely how old he was or exactly the mix of breeds created this loveable, energetic mutt but we knew we wanted him to enjoy his walks for as long as possible.

Nothing made Tyler happier than the sight of his lead and going for a run with his best friend Callie. The pair of them could amble along for miles but we knew that wouldn’t last forever particularly as Tyler clearly had Labrador somewhere in his background, so we investigated the best supplements to keep their joints supported and help them live a long and healthy life.

Even in their senior years Tyler and Callie enjoyed their walks and high-quality supplements undoubtedly helped them remain agile.

It is the joy they brought to our lives that drives us every day to find the best ingredients to give every dog the chance to enjoy the long and happy lives they had, combining the latest science with our love for our four-legged friends.


A Wealth of Pet Knowledge

Backed by ten years in the nutraceutical industry, we are investing our energy and passion into your pets and hope – like Tyler and Callie – the best in nutrition will help them enjoy a long and healthy life.

More than ten years of experience in the industry means we have the knowledge and background to reassure pet owners that we are dedicated to looking after your best friends. We have combined that experience with a desire to evolve with cutting- edge science and keep striving to find the very best nutrients to make our products effective for your pets. We work with highly respected experts to ensure we are at the forefront of the effort to keep your dogs and cats fit, healthy, and living their best life.


Easy to Feed Supplements

Take a look at some of our top products professionally produced to help your furry friend live a healthier, happy life.

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